2026-05-03
For years, the standard objection to 'Buy European' in digital procurement has been that European alternatives are more expensive than the US hyperscaler offerings they would replace. The claim is usually made without numbers — and when the numbers are actually run, it tends to fall apart. Below, seven categories where any buyer can run the comparison today. Verify before quoting specific figures: cloud pricing drifts, and these are illustrative SKUs rather than contractual quotes. The pattern, however, is robust.